Technology

Prime Day: forget Black Friday, Amazon shrivels up its prices (-80%)

Prime Day is an unmissable event at Amazon. The American merchant invented this operation (on his birthday) to thank his loyal customers. The reductions are very aggressive and the turnover generated is even greater than during Black Friday.

For Amazon, Prime Day has overtaken Black Friday for years. The American retailer invented the concept of Prime Day to thank its loyal customers and celebrates its anniversary date with them. For this 2022 edition, Prime Day will be held officially over 48 hours between July 12 and 13. However, Amazon did not wait for this date to start its first offers.

Since Friday morning, the merchant has already been offering exclusive discounts on its e-commerce site. Beware, like all Prime Day offers, Amazon reserves them for its Prime members. You must therefore take the Prime subscription (€49 per year or €5.99 per month) to be eligible. Luckily, you are entitled to a free 30-day trial period: if you subscribe, you can therefore enjoy all the advantages of the program at no cost.

To see the Prime Day offers, it’s here:

Discover Prime Day

Become a Prime member

Below, you can find an updated list with all the good deals of the moment ahead of Prime Day Amazon. If the platform is already multiplying the offers on its site, we can see that the competition is trying to take advantage of the popularity to release a few small nuggets. Software publishers or some brands (Dyson, Emma) cut prices throughout this period. You have every interest in taking advantage of it.

As with every Black Friday and Prime Day, Amazon is recording record sales of its products. Whether it’s the Echo Dot or Show (with its Alexa voice assistant), Ring alarms or eero Wi-Fi routers and repeaters, the reductions are stratospheric. It’s definitely a good time to get your hands on it. For example, the 4th generation Echo Dot are displayed at -70%, which is just magical. Connected alarms and Ring surveillance systems at -50% are also a very good deal.

In this weekend before Prime Day, Amazon is not alone in the niche. It must be said that the balances are still in progress and that other players are there. This is the case, for example, of Boursorama Banque, which offers 150 euros to all its new customers (until Monday evening). There is also the operator RED by SFR which is releasing an offer on the RED Deal with an excellent Redmi Note 11S offered. There are also Dyson and Emma who have offers until Monday evening.

Prime Day, an Amazon event

Globally, Alibaba is the leader in e-commerce. The platform has been organizing two events of its own for several years: its anniversary in March, but above all Singles Day (November 11), which is the biggest day in e-commerce worldwide. Faced with these events, Amazon has decided to respond as a master with its Prime Day.

Prime Day was born in 2015, in the month of July which also marks the date of birth of the merchant. Amazon wanted to celebrate its 20th anniversary at the time by offering a day of price cuts to all its Prime members. Faced with success, the American group has further strengthened the quality of offers to its more than 200 million Prime customers worldwide. Today, Prime Day is more important than Black Friday for him, in terms of income.

Discover Prime Day

In France, of course, Black Friday represents a colossal turnover overall. That said, Amazon now has it both ways. And Prime Day this July promises deals that are as competitive as Black Friday’s. This is all the more impressive since the month of July is a month when household consumption is rather weak compared to the end of the year.

Achieving this Prime Day revenue performance is a success for Amazon. The merchant does not hide his ambitions and he knows how to do it. The biggest brands in the world will be present with the most recent references. In technology, we can easily imagine that there will be discounts on Apple, Samsung, Bose, Xiaomi, Huawei or even Sony. You have to prepare in advance because everything can go very quickly.

A matter of speed

Every year, Prime Day Amazon is taken by storm. This year, hostilities begin from midnight on July 12. From Tuesday morning, very early, thousands of offers will cover the American merchant site. We advise you to have opened your Prime account before and you will have to be reactive. Within minutes, the best deals can go. At worst, you still have 30 days to retract after delivery of the package.

What is the purpose of the Prime subscription, apart from Amazon Prime Day offers? In fact, being a Prime member already allows you to have all the free and one-day deliveries on the merchant site. This is already a good argument in favor of this subscription. But the giant Amazon does not stop there since it also includes Prime Video (with its films and series, but also sports such as Roland Garros or the Ligue 1 championship, the latter being an extra), Prime Music (catalogue of 2 million titles) or Amazon Gaming.

One thing is certain: Amazon does not make money by offering a Prime subscription at such a low price. On the other hand, he thinks that Prime customers consume more and are more loyal to the e-commerce platform for their purchases on the internet. Prime Day is an interesting example since the best deals of the year are reserved for these regular customers. The rest of the year, there are also many advantages that fully justify this subscription.

To see the first offers, it’s here:

Discover Prime Day

What you need to know about our good plans

This content is brought to you by the experts at JDG.
The editorial staff did not participate in its production. It is possible that this publication contains an affiliate link: the e-merchant can then pay us a commission (for you, nothing changes). The prices mentioned in this article are subject to change.

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